As long as there are people, they must wear shoes, and with the continuous improvement of living standards, the requirements for shoes will become higher and higher; China is a country with a large population, the shoe industry is an important industry to solve employment, governments at all levels The development of the footwear industry is also very important, and the international influence of the Chinese footwear industry is also expanding. Therefore, it must not be easily given up because of the low profitability of the industry.
For shoe companies, "transformation and upgrading" should mainly refer to the upgrading of product grades, the improvement of manufacturing capabilities, and the improvement of management level, rather than a simple "transition". To implement the upgrade of the footwear industry, companies must work hard to promote mechanism innovation and optimize the industrial chain. Brands should be the core, management level should be taken as the starting point, energy saving, consumption reduction and efficiency should be the goal, taking into account the interests of related parties, and Upstream and downstream manufacturers form strategic alliances, integrate the advantageous resources of all parties, and achieve win-win cooperation and common development.
Misunderstanding of transformation and upgrading. Looking at the current Chinese footwear industry, "transformation and upgrading" has become fashionable, but how to turn and where to turn, each company's approach is different. Some shoe companies have either succeeded in the operation of the enterprise or encountered bottlenecks in the main business. They can’t bear the loneliness and temptation. They blindly withdraw their main business funds, start diversification, and invest in some “looks beautiful”. An industry you are not familiar with. As a result, either choking or drowning because of ignorance, or aborting or dying because of macro-control, eventually diversified pies into traps.
In the process of successful transformation and upgrading of the traditional footwear industry, there are many live cases in Wenzhou. Wenzhou is one of the three largest shoe production bases in the country. It has 3 export-free goods in the industry, 3 Chinese export famous brands, 7 Chinese famous brand products, 79 Chinese well-known trademarks, and 4 Chinese leather leading shoe kings. For a long time to come, the shoe industry will remain a major pillar industry in Wenzhou's economy. As long as Wenzhou shoe-making enterprises do a good job of transformation and upgrading, increase the added value of products, have more independent intellectual property rights, gradually reverse the disadvantages of low technological content and low added value, and achieve a smooth breakthrough and complete healthy development in the international and domestic environment It is possible.
